Working with creative partner Los York, we developed a campaign for the new Under Armour SlipSpeed Mega shoes using a blend of photography and video. From Los York: SlipSpeed Mega is the shoe with two modes. The same could be said of this campaign, which featured two Mega athletes in NFL star Zay Flowers and IFAF World Champion Diana Flores. AI played a heavy role in the aesthetic as each athlete received a bespoke collection of backgrounds that represented their journeys as an athlete. The convertible style design heavily influenced the motion language as we experimented with morphing and shape-shifting. The campaign continued to build on Under Armour's commitment to supporting the lifestyle of the varsity athlete in whatever mode they need to be.
