MTV Network Rebrand

Network packaging redesign for MTV. Combining robots, lasers, optical art, and plenty of design.

Purpose:  This is a pitch for an MTV Network Rebrand. The purpose of this project was to create a series of styleframes in a storyboard for the entire toolkit of on-air branding materials. The MTV Network gets rebranded with a mix of lasers and typography. Motion Design Concept Development II class taught by Jill Taffet at Ringling College of Art + Design, Spring 2013.
Primary Rebrand Pitch
 
Title:  Laser
 
Concept Statement:  A massive gathering of tiny robots and laser beams is the pivotal point of a takeover spanning the entire MTV Network. 
Secondary Rebrand Pitch
 

Title:  Surreal

Concept Statement:  Surreal optical art intrigues viewers and pulls them into the network. Come along on this crazy trip with MTV. 
 
Process:

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